01 / ABOUT
About Seen Place
02 / ORIGIN
Why we're called Seen Place
The name comes from one of the oldest stories in recorded literature. A woman named Hagar, enslaved, trafficked across borders, used for her body, then cast out into a desert to die with her child, does something extraordinary in the middle of her abandonment. She names what she experiences. El Roi, she calls it in the ancient text: "the one who sees me." She is, as far as we know, the first person in that literary tradition to give a name to the Source of her own being-seen. Not a king. Not a priest. A trafficked woman in a wilderness.
We took the name because that moment is what we are building toward. The parts of us that most need attention are often the least seen. The infrastructure of attention runs the other way. Platforms harvest. Algorithms flatten. The interior life gets compressed into content.
Seen Place exists to push back, in a small and specific way, against that flattening. We build software that treats the inner life as something worth careful attention rather than extraction. We do it because Hagar is still in the wilderness, in a thousand quieter forms. And we believe the tools we make should move toward her, not away from her.
03 / CRITERIA
The Five Questions: How We Choose Projects
We call it the El Roi Test.
We're selective about what we build and who we build it with. Every project is evaluated against these five questions.
Does it help someone be truly SEEN?
Not just noticed. Not just engaged. Genuinely witnessed in their humanity, struggle, or story. There's a difference between an app that tracks your mood and one that helps you understand yourself more deeply and feel less alone.
Does it serve the overlooked or voiceless?
Does this create space for people who might otherwise be invisible? Does it amplify voices that struggle to be heard? We're not optimizing for the already-visible.
Does it foster genuine connection over consumption?
Does this deepen relationship with self, others, or the world, rather than just fill time or capture attention? Connection means attuned presence, not scale or virality.
Does it honor vulnerability as sacred?
Does this treat personal stories, struggles, and inner lives with the reverence they deserve? Does it protect what people share?
Does it align with "no one should walk through life unseen"?
The gut check. Does this directly serve that core mission, or is it adjacent? Tangential? Every project we take on must answer this honestly.
How We Score
Each criterion is scored 0–3. Total possible: 15 points.
Any project that exploits vulnerability or requires deception is rejected outright, regardless of score.
What We're Not Building
- ✕Maximum engagement or retention as a primary success metric
- ✕Persuasion, coercive nudging, or behavior control
- ✕Self-optimization divorced from meaning
- ✕AI replacing human agency, discernment, or voice
04 / TEAM
The team
- Ben KrakerFounder. Handshake AI Fellow. Commissioned spiritual director through Christos Center.
- Mahlon WhiteCo-founder. Project lead on EchoCast.
- Andi KrakerClinical advisor. Licensed therapist.
- Dr. Krista FritsonAcademic partner. Psychology professor at the University of Nebraska Kearney; partners with us on student focus group research.
- John SelbyDevelopment contributor.
- Ryan LandgrenSummer intern, May–August 2026. Grand Valley State University.
Seen Place LLC. Founded 2025. Grand Rapids, Michigan. Bootstrapped.
